Brazil was already facing an unfavorable scenario and with the arrival of the pandemic in 2020, it is no wonder that in 2021 the unemployment rate in Brazil reached the highest rate in history since 2012. This scenario only got worse, but it does not mean that there are no companies that managed to turn around and transform themselves to present a promising future. Therefore, in this post, get to know the companies that are investing the most and transforming the university market.
University market/universities: learn about the companies that are transforming it. | Photo: Freepik.
What is the university market?
First of all, we need to understand what the market is university which is nothing more than the universe of college students. Therefore, it is impossible not to think about the consequences within the university market that the pandemic has brought.
Who acts in it?
To guarantee your space in this competitive university market, it is essential to invest in specializations and updates that differentiate you from the majority. Areas such as technology, health and finance have been reinvented and opened even more doors. There is also a huge advance in distance learning and professional courses available on the internet for you to further increase your skills.
It is undeniable that with each passing year technology has been developing more, making it indispensable for any company or person. Therefore, the IT (information technology) companies have everything to grow a lot over the years, due to the new reality that the market has been presenting. Just to think how much the increase in online sales has “forced” – in a good way – many companies to modernize their systems, that is, they need the help of technology and information professionals.
The fact is that the internet will dominate all areas of the market and it is necessary to be prepared to face this demand. But this is not news to anyone, since technology is becoming, if not, it has already become the great protagonist of our times.
Page Group carried out a very interesting survey that found a greater demand for six positions during the crisis generated by the coronavirus. Are they:
- Cyber Security Analyst: operates in the cybersecurity sector of companies, through systems resistant to attacks and thefts on the Internet;
- Cyber Security Leader: responsible for the digital security team, through security policies and management methodologies that protect the institution's data;
- Support Analyst and Service Desk: responds to requests, performs tests and solves network problems;
- Infrastructure and Network Analyst/Specialist: is the person who supports and ensures the proper functioning of software and the entire network infrastructure of a company;
- Cloud Specialist: proposes cloud solutions by observing aspects such as connectivity, security and data flow;
- Leader in Data Science: focus on data science and engineering to propose solutions and help with business strategy.
6 companies that are transforming the university market
It is impossible for you to live in Brazil and not know Amazon. But what is her relationship with this matter? Simply put, it is an international leader in the retail sector, this sector has grown a lot over the years with the increase in online shopping, from that, this sector has skyrocketed and obviously Amazon has become a reference for several markets.
A product in the digital environment, in order to have good quality, needs a direct relationship with the logistics sector, since it needs that the structure and logistics are impeccable, that is, stock, storage and distribution of small and large companies have total influence on product quality.
If you are a university student thinking about entering or opening a company, the field of logistics can be an excellent opportunity. Since this sector must value regional production and diversify suppliers; broader portfolio of products and modernization of digital services; investments in safer and more agile distribution systems and new cargo transportation options.
As I said, companies linked to physical and mental health also have many reasons to grow a lot due to the pandemic, as it brought reasons to value physical and mental well-being even more, after all it was not a pleasant experience for the company. most people spend many hours indoors or fail to meet friends. This is something that messed with people's heads a lot. In this way, the demand for psychologists grew very large.
If you are still a university student with a degree in the field of health or even a degree and are thinking about entering higher education to study something related, it is good to know that this is one of the most popular careers in 2022, post-pandemic.
Another sector that was very affected during the pandemic was finance, the number of people who lost their jobs during the pandemic was very high, greatly affecting the university market, not least because many students are still not financially stabilized and if they have not planned financially, they probably should. going through difficulties, as well as companies that must have suffered a lot during the pandemic. So, the accounting professional emerges as an important figure to help small and large companies, as well as people, in order to control expenses on a daily basis and help achieve financial stabilization.
Now this is the one for you who are in the area of communication. One of the positions that is very popular is that of social network analyst, which can be occupied by any Communication and Marketing professional. With technological growth, more and more users are emerging on online platforms, this is a new market that has much to be explored. So, it's a great tip for you university students, especially in terms of communication.
Therefore, there are numerous markets in different areas to be explored by university students, just do a good research and run after to take advantage of these opportunities.
Uliving
A company suggestion is to Uliving, which brings the concept of completely innovative housing: with student housing, well-designed, well-equipped rooms and charming shared facilities. You can book a visit to our units, we are in Rio de Janeiro, Santos, Campinas and in São Paulo at Jardins, Av. Paulista, Pinheiros and Santa Cecilia.
When we think of Uliving, we are talking about the best space to live, study and belong to an exciting community, so nothing better than taking a look at their website, so you can learn about the companies that are transforming the university market into an environment totally connected to these markets.
