Never before has there been as much talk about innovation in the job market as we do today. An innovative professional is capable of promoting changes, dictating trends and . are very important as they set the trends for different niches and set the tone for the technologies of the coming years. Therefore, university students must understand the great innovations and how it transforms the market consumer.
In this Uliving post, you will understand what innovation in the market is, how important it is for students, and learn about the six major types of innovation in the market today. Check out!
Discover today's greatest innovations for students. | Photo: Unsplash.
What is considered innovation in the market?
An innovation is a revolution in the course of events and operations of a business or a technological environment. There are several types of innovations in the market, so it is possible to bring innovations to a business in different ways.
New generations are essential for this movement, after all, with the entry of young people, new ideas and insights emerge. In addition, this type of profile is usually very up to date with news. Therefore, university students are essential for market innovations, bringing contributions to different sectors.
With market innovations, it is possible to update different operations, in order to be up to date with trends and, thus, bring positive results. Therefore, looking for and monitoring news is essential to understand different innovations and differentiate yourself in the job market through ideas and new concepts.
6 innovations in the market that students should know
As a student, it is very important to understand the main types of innovations in the market and how they can be implemented in a business plan. So, check out the top six innovations on the market and how you can put them into practice!
Real Estate
An example of this type of innovation is the Uliving. Uliving revolutionized the student housing market and brought a new concept in innovation to offer its customers. The company offers ready-to-live studios and student apartments, with a 100% digital rental system and exclusive conditions.
Food
A trend that has won over many people and is an innovation in the food market are the “vegan meat” options. These are hamburgers produced with plants, but with a texture and flavor similar to meat of animal origin.
O Burger King, for example, launched in September 2019 the Rebel Whopper, the first plant-based hamburger in Brazil. Recent data from Ibope indicate that vegetarianism has gained followers and, according to a study carried out in 2018, 14% of Brazilians declare themselves vegetarians — approximately 29,2 million people.
Rugged
Electric Dreams is an innovation in the mobility market, as, after eight years, it managed to develop an electric vehicle system, the One, which works for short-distance deliveries of products.
Although the finalization of product development has an estimated investment of BRL 1 million, One promises to be very useful for deliveries in condominiums, pizza, restaurants and supermarkets, being a cheaper and more sustainable alternative than motorcycles, cars and trucks.
Educational
Technological innovation is one of the most important for the general public, and can be seen and analyzed very clearly. The emergence and rise of new technologies set the tone for the last few generations and this movement is still going strong.
For education, this can be seen through companies such as Arkos and Engrenar. Arkos has a reading incentive platform for 2nd to 5th grade students, with common concepts in games such as scores, rankings, levels, medals and virtual stickers, among others. Engrenar, on the other hand, offers accessibility products and services for digital content, accessible websites, audio description, Brazilian Sign Language (Libras) and assistive technology.
Discover the seven market innovations that students should know about. | Photo: Unsplash.
Marketing
Innovation in Marketing is not just about publicity and advertising, but also involves all aspects involved with attracting, converting and retaining customers. This process can bring together areas such as pricing, communication, engagement, distribution, among others.
Innovation in Marketing is very important, especially in the digital environment, since digital marketing strategies are constantly renewed and need to be updated frequently. This market always asks for news.
In terms of marketing, we can have several examples of innovation, such as: development of a new marketing method, creation of a product or service, improvements in packaging, changes in terms of positioning, promotion or price, improvements in service, brand repositioning , etc.
A simple example of this type of innovation is Netflix's Twitter, whose creative responses have already become famous on the internet. In this case, adequate communication to the platform and the public creates an identification between the company and the customers, making it difficult for competitors to compete.
How can university students approach these innovations?
College students are essential for market innovations and bringing new ideas to a team is essential for your career. Therefore, getting closer to the different innovations is very important.
To do this, you need to read frequently about your niche, following relevant vehicles that bring important news for growth within your area.
In addition, it is important to participate in events, fairs and workshops within your sector, to observe new trends in practice and understand what will be in vogue in the coming years.
Another great tip for understanding market innovations is to pay attention to social media. These platforms are essential to keep up to date and gain new insights about your area. Through interaction with other users, you can exchange ideas and learn a lot about your niche.
It is also important to be aware of companies and business models that are highlighted in innovation and technology. Through this research, it is possible to understand the attitudes and novelties that are privileged by your sector and also to know companies and startups for students. These types of businesses have the practice of hiring young people and students who are willing to bring ideas and innovations from the market to the company.
